Programmatic Advertising
Programmatic is a word that gets thrown around a lot, but not always with a clear definition. As stewards of our clients’ media, part of our role is to disseminate highly technical information about the way in which advertising works, into actionable and measurable media plans to drive your business forward.
So, what is programmatic?
Quite simply, it is a real-time auction on which publishers (websites) make available their digital ad inventory, set a base price, and allow potential customers (agencies, brands) to bid on each impression. This affords the buyer total control over the how often, when, and where a user is shown an impression.
Social media and Google are great, but what about the other 99% of mediums out there? Programmatic display lets us reach your key audience at crazy efficient costs (CPMs, or Cost-Per-Thousand Impressions), regardless of their chosen medium, with a deep level of tracking and reporting granularity.
We’re also integrated with top providers such as MOAT and IAS for brand safety, viewability, and anti-fraud, applying these technologies across all campaigns to ensure your brand’s values are upheld with each impression we serve.
There is a wealth of data out there, but not all data sets are created equal.
Let us help you utilize the right data at the right time to drive stronger engagement and relevance. Using first-party data sets from providers such as Neustar, Axiom, Oracle, Claritas, Epsilon, Experian, Mastercard, and more, we take “finding your target audience” to unparalleled heights.
We also ensure we appear where and when audience attention is focused, with placements ranging from display ads and OTT (Over-the-top) to digital OOH (Out-of-home), streaming radio, and much more.
We provide reporting that is granular and transparent, ensuring you and your team have an intimate knowledge of not just our campaigns overall, but on an audience-by-audience and placement-by-placement basis.
Looking to target individuals at specific locations? Not a problem with programmatic advertising. Using advanced geo-parameters, we can blanket granular locations and serve ads to individuals while they’re at these locations, or even collect their unique mobile identification to retarget them at a later date.