Director of paid media Zack Hummel’s got the chops. In fact, he helps stack the Rebel deck in terms of innovation and creative thinking. As such, he oversees the development, presentation, and implementation of all strategic marketing plans that include digital and traditional marketing tactics. Zack always asks “why?” and is not afraid to test new targeting, channels, strategies to achieve client goals. He doesn’t adhere to preconceived notions; he wants to see performance and data for himself to draw conclusions.

Zack’s worked in the following industries: industrial, engineering, sports, consumer packaged goods, insurance, and healthcare. He also heads up Rebel’s Amazon Services offerings, focusing on e-commerce strategies for our clients.

Beyond games and behind the scenes, Zack pays fervent attention to the subliminal “tells” of human interaction. He is a student of the images, sounds, and emotional connections that create responses in people. That’s right: this marketer studies what people don’t even know they want to see, hear, and buy.

He’s definitely an asset to our marketing arsenal. We just wish he’d stop studying us all the time…

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