AMAZON MARKETING SERVICES
AN ENGINE FOR YOUR BUSINESS’ GROWTH
Business owners can no longer ignore the impact Amazon is having on their business and business category. With insight and surgical skills, Rebel takes a comprehensive, integrated approach to how businesses sell and market themselves on the Amazon platform.
Rebels envision the Amazon marketplace as an extension of your current website and marketing strategy; not the other way around. We mix user experience and creative know-how with an analytics-forward approach to Amazon at-large.
AMAZON ADVERtising CAPABILITIES
Congruent with the shift we’ve seen in other community platforms, Amazon has become a pay-to-play marketplace. Regardless of how optimized your product listings are or how many positive reviews you’ve received from consumers, competitive brands can outrank your organic product listing by investing in Amazon advertising.
Approaching Amazon without a paid strategy is obsolete. Rebel offers Amazon advertising mastery, built from managing Amazon campaigns across a variety of budgets and product categories.
- Sponsored products
- Sponsored brands
- Amazon DSP
- Product display ads
- Lighting deals
- Amazon coupons
- Social media advertising
Why do so many brands overlook the importance of utilizing rich content, clear descriptions, enhanced brand content, and storefronts on Amazon? We can’t answer for them, but because Rebel sees Amazon as an extension of your current website and e-commerce strategy, we help you improve how your brand and products are perceived aesthetically from the eyes of actual Amazon consumers.
STRATEGY & CONSULTATION
Whether you’ve already started selling on Amazon or you’re in the nascent stage of evaluating the platform for your products, Rebel is a knowledgeable Amazon adviser. We understand Amazon’s road to success, recognizing that the most important piece is a strong and holistic go-to-market strategy.
Before you decide to start selling your products on Amazon, there’s work to be done as far as due diligence and strategy. Rebel’s Amazon consultants will help you through the following processes prior to listing and selling products.
- Stakeholder interviews
- SKU profitability
- Fulfillment analysis
- Competitive landscape
- Logistics and supply chain recommendations
For those already selling on Amazon, Rebel offers a full account audit, which encompasses every touch-point your brand has with the Amazon platform, analyzing the following areas.
- Inventory management
- Competitive examination
- Fee and profitability analysis
- Amazon SEO (product listing/descriptions)
- Design and UX evaluation
- Amazon advertising
- Brand protection
PRODUCT & SEARCH OPTIMIZATION
Amazon has become the new Google for product search. While there are myriad factors affecting your product’s organic ranking, the main driver for your product’s visibility in Amazon’s search results is relevant long-tail keywords.
Through the Amazon SEO services listed below, we provide a cohesive keyword strategy that can be applied across the Amazon platform.
- Amazon keyword research
- Competitor analysis
- Product listing optimization
- Product description optimization
- Back-end product details optimization
- Product review strategies