Print Advertising
Print advertising is still a way to reach consumers, business customers, and prospects to achieve brand awareness and drive digital conversations. With magazines, newspapers, and direct mail, there are a number of different options to getting your message into your audience’s hands.
By aligning with publicly trusted content, you can position your company as a thought-leader and serious player in the space through leveraging demographically aligned publications.
As mediums evolve, we keep close tabs on what is most effective, to whom, and where. Combined with a customized digital landing page/vanity URL, we track site visits from print advertising or couple the approach with a programmatic campaign to ensure individuals reached by a print piece are also exposed to digital follow-up.
THE PROCESS
Print advertising won’t do much without a solid strategy. To start, we identify key publications and negotiate optimum frequency and circulation rates with key publishers to further expand awareness within location/radius specific magazines/dailies.
The exact publications are selected by the broadest circulation reach to our target audience to maximize impact and awareness goals. To ensure our target audience consumes your advertising content, publication selection is informed by content relevance, demographic reach and delivered audience rates.