Manager, Advertising and Search

The Manager, Advertising and Search researches and develops media plans from the ground up, working towards client goals across multiple advertising channels. They are also responsible for the ongoing execution and optimization of accounts, including reporting. To accomplish these tasks, the Manager, Advertising and Search works closely with the Director, Advertising and Search and assign out daily tasks to Specialists to assist in day to day operations.

The right candidate for this role thrives in fast-paced environments and enjoys the diversity of planning campaigns for clients across varying industries and varying sizes and budgets. Experienced in multiple advertising channels and mediums, the right individual for this role is a roll up your sleeves type, who really enjoys data and loves to constantly optimize and improve results. They also enjoy learning new skills, aren’t afraid to share ideas and welcome the thought of being an in-house thought leader in a specific channel. They also enjoy collaborating with other internal teams, including design, development, strategy and content marketing, to ensure that the client’s media plan is consistent with the client’s overall objectives. As this is a client-facing position for reporting purposes, the ideal candidate must also be able to break down complex data sets and marketing ideas into information that is digestible and informative to an end client.

What You’ll Do

Job responsibilities will include, but are not limited to, the following:

Campaign Performance & Reporting:

• • Create, optimize and manage paid media campaigns for clients in multiple verticals
  • Execute keyword research, ad copywriting, landing page optimization, audience targeting and bid management

• Assist with developing, executing and testing across campaign variables that create client-specific insight and feed future successions of testing

• Analyze Google Analytics trends to help amplify results of paid media campaigns
• Create and update monthly performance reports, articulating insights to Directors and the Client Services team
• Brainstorm/research targeting & copy ideas for specific campaigns

Management and Client Engagement:

• Serve as a resource for Specialists for advice and counsel – oversee career development and management of day-to-day tasks with the help of Supervisors and Directors
• Support Supervisors and Directors with ongoing client and team management
• Present monthly reports to clients, drawing key insights into how to optimize their campaigns better to meet their desired goals
• Attend client status calls and keep them up to date on their campaigns

Media Strategy and Management:

• Assist in researching and crafting unique media plans that excite our clients with help from Supervisors, Directors, and VPs
• Manage relationships with fellow Advertising and Search team members as well as Account Services, Designers, & Web Development to ensure all activations and deadlines are met
• Keep on top of industry news and develop POVs to communicate relevant updates to the team

 Job Requirements

• At least 4 years of Paid Search/Social/Display campaign management including experience developing media plans (at least 1 channel, preferably multiple)
• At least 2 years of digital analytics / reporting experience (Google Analytics)
• Familiarity with SEO is a plus
• Google Ads Certification a plus or willing to acquire in the first 6 months of being hired
• Demonstrable experience working on clients SMB’s to enterprise level media accounts
• Ability to effectively communicate processes and tactics to peers, managers, directors, and other team members
• Ability to set priorities and meet deadlines in a dynamic, fast-paced environment
• Extensive knowledge of Excel and Powerpoint
• Excellent communication and collaboration skills
• Excellent quantitative and qualitative skills
• Willingness to jump into new platforms and learn new skills; curious

AFFIRMATIVE ACTION AND EQUAL OPPORTUNITY EMPLOYER